International Journal of Computer Networks and Communications Security

Volume 7, Issue 7, July 2018

 

 

Analysis Social CRM against Customer Retention Using Naive Bayes Classifier (Case Study: Xyz.Ltd)
 

Analysis Social CRM against Customer Retention Using Naive Bayes Classifier (Case Study: Xyz.Ltd)

Pages: 148-157 (10) | [Full Text] PDF (905 KB)
Johannes Latuny
Study Program Information System, Faculty of Information Technology, Satya Wacana Christian University, Salatiga, Central Java 50711, Indonesia

Abstract -
XYZ.Ltd is one of companies in Indonesia, which is oriented in the area of retail franchising. In the implementation of SCRM by XYZ.Ltd, Customer Retention is the main case to be considered. By keeping and maintaining good relationship on every customer, it is expected that Customer Retention can be created. The analysis of Customer Retention in this study using a Naive Bayes Classifier method to find out the accuracy of data from customer comment according to 300 datasets and 2 attributes of Customer Retention decision making that is 1) Classification of customer satisfaction level; 2) Company response. In this study tools that is used is rapidminer studio 6.4.0 to quantify the accuracy of data, and the percentage of accuracy that is obtained around 99,29%. From the result of class precision negative prediction is 100% and class precision positive prediction is 98,00%.
 
Index Terms - Social CRM, Customer Retention, NaÔve Bayes Classifier

Citation - Johannes Latuny . "Analysis Social CRM against Customer Retention Using Naive Bayes Classifier (Case Study: Xyz.Ltd)." International Journal of Computer Science and Software Engineering 7, no. 7 (2018): 148-157.

The Analysis and Evaluation of Information System and Information Technology in the Parliament of Central Maluku Regency Using TOGAF ADM Method
 

The Analysis and Evaluation of Information System and Information Technology in the Parliament of Central Maluku Regency Using TOGAF ADM Method

Pages: 158-170 (13) | [Full Text] PDF (899 KB)
MG Salenussa
Faculty of Information Technology, Master of Information Systems, Satya Wacana Christian University, Salatiga, Indonesia

Abstract -
Indonesia is a vast archipelago with various infrastructure development and utilization of information technology. Internal issues of utilization of Information System (IS) / Information Technology (IT) in an organization is the lack of alignment between utilization and requirement planning. In order to minimize the issues, there is a need of intensive planning, analyzing, develop and utilizing of IS/IT. It is called enterprise architecture. The open group framework (TOGAF) Architecture Development Method (ADM) is a methodology in designing enterprise architecture that is widely used. In this research, an analysis and evaluation of the development and utilization of IS/IT in the Central Maluku Regency is conducted. The development and utilization of IS/IT is line with the vision and mission of the house of representative in Central Maluku Regency. This research produces a strategic design of SI/IT for the Central Maluku Regency. The design is evaluated by various related parties in the area. The evaluation reveals that the design is valid and reasonable to be implemented.
 
Index Terms - Strategic Planning, TOGAF ADM, Enterprise Architecture Score Card

Citation - MG Salenussa. "The Analysis and Evaluation of Information System and Information Technology in the Parliament of Central Maluku Regency Using TOGAF ADM Method." International Journal of Computer Science and Software Engineering 7, no. 7 (2018): 158-170.

Object-Relational Mapping in Object-Oriented Programming Languages
 

Object-Relational Mapping in Object-Oriented Programming Languages

Pages: 174-178 (5) | [Full Text] PDF (555 KB)
E javaheri
Department of Computer Engineering, center Tehran Branch, Islamic Azad University, Tehran, Iran

Abstract -
Object-relational mapping is a programming technique that supports the conversion of incompatible types in object-oriented programming languages, specifically between a data store and programming objects. We can use an ORM framework to persist model objects to a relational database and retrieve them, and the ORM framework will take care of converting the data between the two otherwise incompatible states. Most ORM tools rely heavily on metadata about both the database and objects, so that the objects need to know nothing about the database and the database doesnít need to know anything about how the data is structured in the application. ORM provides a clean separation of concerns in a well-designed data application, and the database and application can each work with data in its native form.
 
Index Terms - Object-Relational, Mapping, Programming Languages

Citation - E javaheri. "Object-Relational Mapping in Object-Oriented Programming Languages." International Journal of Computer Science and Software Engineering 7, no. 7 (2018): 174-178.